Skyscript Logo Redesign
Skyscript is an astrological platform creating content by astrologers for astrologers
MY ROLE: Art Direction, Design
Creative Director: Deborah Houlding
Challenge
The brand design was created more than 20 years ago and needed a refresh of its logo and website. The challenge was to create an online platform that would appeal to serious students of astrology while maintaining a modern aesthetic. Traditional astrology often involves complex concepts and historical context, which can be intimidating to new learners. However, a cluttered and overly simplistic design could alienate experienced astrologers.
Solution
Research showed that serious students of traditional astrology are not impressed by bold colors and pop design. The solution lied in a sophisticated, timeless and clutter-free design to reinforce the reputation and reliability of the site, and appeal to the user while reducing the cognitive load.
Process
The logo design incorporated a modern sans-serif typeface by Riccardo Agostinelli as a foundational element. The typeface's stroke width evoked a sense of tradition, reminiscent of a square quill's nib, while maintaining a sophisticated aesthetic. To distinguish the brand, the letter "p" was uniquely merged with the symbol for the planet Mercury, aligning with the astrological significance of Mercury as the ruler of astrology and communication.
